Connecting people everywhere.
Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere. Developers can access a user's:
- Identity: name, photos, events, and more.
- Social Graph: friends and connections.
- Stream: activity, distribution, and integration points within Facebook, like stream stories and Publishers.
Use this information to create more engaging experiences on your website. Facebook Connect is free, so what are you waiting for? Be a part of making the Web more social and connecting people everywhere.
What are the benefits of implementing Facebook Connect?
Facebook Connect delivers a number of benefits, including:
Traffic
Enable over 300 million Facebook users to share your content with their friends on Facebook. Let users publish a story, invite their friends, or send an event. Their friends then click back to your site.
Engagement
Users can immediately find their friends and engage. More friends leads to more activity and more pageviews. Connected users create 15-60% more content than users who have not connected with Facebook Connect.
Registration
Every website wants registration to be easy. We have 300 million users, simple registration, and robust data. By increasing traffic, user engagement, and registrations, you can grow your revenue and increase monetization opportunities.
How do I get started with Facebook Connect?
Facebook Connect implementations have two flavors:
- Simple: Basic elements of social sharing and interaction in key areas on site.
- Simple Features
- Hours to implement
- Immediate impact
- Advanced: Deep, pervasive use of social context and social loops across site.
- End-to-End implementation
- Significant resource investment
- Continuous iteration required
- Potential for transformational impact
Start with the basics.
| Goal | Feature | Suggestion | Time Invest. | Results* | Links |
|---|---|---|---|---|---|
| Traffic | Share | Add Facebook Share button to any piece of content. | < 1 hour |
| |
| Traffic | Facebook Page/Fan Box | Create Facebook Pages and post, use Fan Box on site to drive fans. | 1-2 hours |
| |
| Engagement | Live Conversation | Add Live Stream Box next to every live video stream. | 1-2 hours |
| |
| Engagement | Social Comments | Add social comments to every piece of content. | 1-2 hours |
| |
| Registration | Single sign-on | Allow Facebook users to register for your site and set up a profile using their Facebook account. | 1-6 weeks |
|
*Based on interviews with current Facebook Connect sites
Advanced integration requires ongoing investment.
| Feature | Description | Time Investment | Links |
|---|---|---|---|
| Personalization | Present relevant and targeted information based on a user's profile information. | Ongoing | |
| Social Context | Highlight friend content and across site. Filter information by friends or people-in-your network's usage and recommendations. | Ongoing | |
| Social Experiences | Create new experiences and lightweight actions that allow users to interact with each other and their friends (for example, like, publishing stories, gifting). | Ongoing |